AI Commerce Innovators Ep. 1: Nobody’s Browsing Anymore
How shoppers discover products through conversations with AI, and how brands help AI understand them, with Accenture, Forrester and DaVinci Commerce.
Signal Integrity Is the Foundation for AI Go-to-Market Agents
Lara Shackelford explains how to build an AI go-to-market system, starting with the customer signals it runs on, and why the audit comes before agents.
Agentic AI and Revenue Work: What Actually Pays Off
Trust Insights’ Christopher Penn on synthetic customers, the TRIPS framework, five levels of AI enablement, and treating agents as untrusted contractors.
AI Search Visibility: When AI Says Your Company Is Dead
Bospar co-founder Curtis Sparrer on GEO and AEO: why press releases work again, how to correct an AI hallucination, and what earned media signals.
AI for Go-To-Market: The New Revenue Team Playbook
Momentum’s Jonathan Kvarfordt on GTM AI adoption: why Copilot licences did not transform anything, how AI tools are really priced, and building for GEO.
Zero to Campaign With Everyday AI, in Four Steps
Chief Outsiders CMO Doug Bell on the Cannonball method, focus, investigate, narrate and deploy, and getting a campaign out with ChatGPT and Claude.