Agentic AI and Revenue Work: What Actually Pays Off
Trust Insights’ Christopher Penn on synthetic customers, the TRIPS framework, five levels of AI enablement, and treating agents as untrusted contractors.
AI Search Visibility: When AI Says Your Company Is Dead
Bospar co-founder Curtis Sparrer on GEO and AEO: why press releases work again, how to correct an AI hallucination, and what earned media signals.
AI for Go-To-Market: The New Revenue Team Playbook
Momentum’s Jonathan Kvarfordt on GTM AI adoption: why Copilot licences did not transform anything, how AI tools are really priced, and building for GEO.
Zero to Campaign With Everyday AI, in Four Steps
Chief Outsiders CMO Doug Bell on the Cannonball method, focus, investigate, narrate and deploy, and getting a campaign out with ChatGPT and Claude.