Jonathan Kvarfordt

Jonathan Kvarfordt is a go-to-market strategist and AI enablement leader who serves as VP of GTM Strategy and Marketing at Momentum. He is also the founder of GTM AI Academy and cofounder of the AI Business Network, with more than 15 years of experience across revenue excellence, enablement, and GTM acceleration. His work focuses on helping companies turn AI into practical revenue outcomes through orchestration, workflow design, and adoption programs that stick.

The New GTM Playbook Is Already Here

Episode Summary

Jonathan breaks down how AI is rebuilding revenue teams from the inside out. From sales prep and content strategy to agent workflows and AI-driven buyer journeys, he shows what it takes to move from random experimentation to real operational lift. If you want to know how top GTM teams are actually using AI right now, this episode is your field guide.