The way buyers find companies is changing fast. AI-powered platforms like ChatGPT, Gemini, and Perplexity are now shaping how customers discover, evaluate, and choose brands — and most enterprise marketing teams aren't ready. In this one-hour webinar, three practitioners who have been on the front lines of Generative Engine Optimization (GEO) share what is actually working, what they would do differently, and what your team can start doing this week. WHAT YOU'LL LEARN - The real difference between GEO, AEO, and SEO — and why the mindset shift matters more than the terminology - Why earned media and PR are your most powerful levers for AI visibility - How different platforms (ChatGPT, Gemini, Claude, Copilot) source and weight content differently — and how to use that to your advantage - The Wikipedia and Reddit strategies that moved the needle for RealSense - Why ThoughtSpot's own content drove only 13–15% of their AI citations — and what drove the rest - How to structure content so AI engines can find, trust, and cite you - What startups with zero authority can do to get on the GEO map - Why press releases matter more than ever in a generative world CASE STUDIES RealSense: After a misreported 2021 article declared the company "out of business," AI platforms confidently repeated that false narrative for years — even to active customers. CMO Mike Nielsen shares how a deliberate combination of earned media, Wikipedia remediation, YouTube, and LinkedIn finally corrected the record. ThoughtSpot: CMO Micheline Nijmeh led a GEO program from early experimentation to a 6x increase in AI-driven monthly sessions — growing from 2,500 to 17,000 — in a single quarter. She shares the tools, team structure, and content strategy that made it possible. YOUR SPEAKERS Curtis Sparrer — Principal, Bospar PR (Host) A recognized authority on PR and AI visibility, Curtis has written extensively on generative engine optimization and how earned media shapes what AI knows about the world. Jennifer Devine — Founder, Freshwater Creative 20+ years in marketing and technology. Specializes in building brand visibility for AI-driven environments and has led GEO strategy for technology companies including RealSense and Bospar. Mike Nielsen — VP of Marketing / CMO, RealSense CMO of the computer vision company whose depth cameras power 60% of the world's autonomous mobile robots and 80% of humanoid robots. Shares a first-hand account of rebuilding AI visibility after being declared "dead" by major AI platforms. Micheline Nijmeh — CMO, ThoughtSpot Led ThoughtSpot's GEO program from experimentation to a 6x increase in AI-driven traffic. Brings a data-driven, enterprise-scale perspective on what actually works. Presented by AI Realized — where enterprise leaders come to learn, share, and stay ahead of AI adoption.