GEO Strategies Webinar
What GEO and AEO are — and how they differ from traditional SEO Why AI search engines like ChatGPT, Gemini, and Perplexity may be giving your customers wrong or outdated information about you How earned media (PR) fuels AI visibility more than paid or owned content What ThoughtSpot did to grow AI-driven monthly sessions from 2,500 to 17,000 — in a single quarter How RealSense recovered after ChatGPT declared them "out of business" before they even launched The top 3–5 GEO tactics any brand can implement this week How startups with zero authority can get on the GEO map Content cadence, structured data, third-party profiles, and press release strategy for AI visibility ⏱️ Chapters 00:00 – Welcome & introductions 02:03 – GEO, AEO, and SEO explained (Jennifer Devine) 04:00 – RealSense case study: Declared dead by AI (Mike Nielsen) 08:30 – ThoughtSpot GEO program: 6x growth in AI-driven traffic (Micheline Nijmeh) 10:41 – What ThoughtSpot would have done differently 19:00 – GEO tools and measurement 27:00 – Structured data, schema, and technical GEO 37:27 – LLM knowledge cutoffs and refresh rates 40:19 – Top 3–5 GEO tactics to implement right now 46:06 – GEO strategy for startups starting from zero 50:32 – Content cadence: quality vs. quantity 53:09 – Earned vs. owned vs. paid media in GEO 57:26 – Lightning round: one thing to do this week