Curtis Sparrer
Curtis Sparrer is a principal and co-founder of Bospar, a leading PR and communications firm, and a member of the AI Realized leadership team. A former journalist and current president of the San Francisco Press Club, he has represented global brands including PayPal, Tetris, and the SETI Institute. Sparrer is a recognized voice on the evolving intersection of AI, media, and brand discoverability, helping enterprises navigate how they are represented across generative and answer engines. As the author of Game Face: Becoming a PR Detective, he brings a storytelling-driven approach to modern communications, emphasizing earned media, credibility, and strategic visibility in an AI-first world.
If AI Thinks Your Company Is Dead, You Have a Problem
Episode Summary
What happens when AI decides your company does not exist? Curtis Sparrer reveals the hidden battle for visibility in an AI-first world. From hallucinations that erase brands to the surprising return of press releases, this episode uncovers how enterprises must rethink discoverability, trust, and reputation.