Bob Mitton
Bob Mitton is a consultant and co-founder of Experi Consulting who helps large enterprises turn generative AI into measurable results. A founding member of VMware’s award-winning Marketing AI Council, he builds governed AI programs, councils, and enablement paths that move teams from “shadow AI” to trusted, scalable workflows. Bob’s work spans strategy, go-to-market, and executive communication, with clients ranging from Fortune 100 brands to venture studios and industry associations. He is known for translating AI into practical assistants, agent KPIs, and sprint frameworks that elevate people, strengthen governance, and deliver clear business impact.
Episode Summary
Consultant and AI council builder Bob Mitton lays out a practical path to turn generative AI from scattered experiments into measurable enterprise results. He explains how to personalize work with targeted assistants for sales prep, creative testing, research synthesis, and executive briefings. He shows where to automate safely with human approvals for policy changes, pricing, and external communications, while agents handle data gathering, summarization, and structured drafting. You will learn how he treats agents like a real workforce with owners, identity, least-privilege access, action logs, and performance KPIs such as time to insight, time to produce, A and B test velocity, pipeline lift, cost to serve, and customer satisfaction. Bob walks through his five-day Thumbprint sprint that turns a high-friction workflow into a governed system with a clear rollout plan. He breaks down why guardrails beat gates for speed with control and how to move from shadow AI to a policy-backed operating model your CFO and CISO will trust.